Plano Running Coach Engages Stigmare for 50-Directory Citation Campaign

InjuryProof Running Hires Stigmare to Expand DFW Visibility Across 50-Plus Online Directories

Irving, United States – June 28, 2026 / Stigmare, Inc. /

Stigmare Growth Architecture & Marketing, a Las Colinas-based brand strategy and digital growth consultancy, announced today that it has signed InjuryProof Running, a Plano, Texas, running coaching and injury prevention practice founded by certified running coach and personal trainer Philip Foster, as a new client. The engagement is scheduled to begin June 2026.

InjuryProof Running provides in-person personal training, gait analysis, and online coaching to runners and athletes in the Plano, Texas, area and throughout the country. The practice operates out of Evo Gyms at 6505 West Park Blvd, Plano, Texas 75093, and carries a 5.0-star rating on Google with seven verified client reviews as of June 2026. Stigmare’s scope of work opens with a 30-day digital infrastructure build that includes Google Business Profile optimization, citation correction across more than 50 directories, AI-powered lead response, and an automated client nurture system covering both email and SMS channels.

“InjuryProof Running has exactly what serious local service businesses need to scale: a credible practitioner, a differentiated methodology, and real client outcomes,” said Steven Paul Matsumoto, Founder and Chief Strategist of Stigmare Growth Architecture & Marketing. “Philip’s background in kinesiology and his certifications as a UESCA Running Coach, ACE Personal Trainer, and Precision Nutrition Coach give us a strong authority foundation to build on. Our job is to make sure the runners in the Dallas-Fort Worth metro who need this service can find it, trust it, and act on it.”

Injury prevention represents a growing segment within the fitness and endurance coaching market. Research suggests that between 37% and 56% of recreational runners experience at least one injury per year, generating consistent demand for specialized coaching that addresses movement mechanics and structural resilience beyond mileage-based training. InjuryProof Running’s foundational approach – developing stability through foot, ankle, and functional movement work before increasing training volume – places the practice within a segment of performance-focused services that serves runners ranging from 5K competitors to ultramarathon athletes.

“I was drawn to Stigmare’s proposal because it laid out clear expectations and a structured path forward,” said Philip Foster, Owner and Trainer at InjuryProof Running. “For a coaching practice built around long-term results, working with a team that thinks the same way about marketing made sense. I’m looking forward to building on the foundation we’ve already established and reaching more runners who need this kind of support.”

Runners seeking injury prevention coaching, gait analysis, or online training programs can book a free consultation at injuryproofrunning.com. Media inquiries regarding Stigmare Growth Architecture & Marketing should be directed to the contact information below.

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About Stigmare Growth Architecture & Marketing: Stigmare Growth Architecture & Marketing is a Las Colinas, Irving, Texas-based consultancy specializing in brand strategy, organizational development, public relations, and digital marketing. Founded by Marine Corps veteran and 2025 Veteran-Owned Business of the Year honoree Steven Paul Matsumoto, the firm applies its proprietary Development-Informed Marketing methodology to help service businesses build credible market presence and scalable growth infrastructure. Stigmare serves clients in commercial construction, multi-location service brands, real estate, and professional services. Learn more at stigmare.com.

About InjuryProof Running: InjuryProof Running is a Plano, Texas-based running coaching and injury prevention practice founded by Philip Foster, a kinesiologist and certified UESCA Running Coach, ACE Personal Trainer, and Precision Nutrition Coach. The practice offers in-person personal training, gait analysis, and online coaching programs for runners and athletes at all levels. InjuryProof Running operates from Evo Gyms in Plano and serves clients locally and nationwide. Learn more at injuryproofrunning.com.

Media Contact

Steven Paul Matsumoto

Founder & Chief Strategist

Stigmare Growth Architecture & Marketing

sm@stigmare.com

(469) 972-6742

stigmare.com